Open source alternatives to Google Analytics

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analyticsv3.2.1plausible/analytics

Open source, privacy-first web analytics. Lightweight, cookie-free Google Analytics alternative. Self-hosted or cloud.

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umamiv3.5.0umami-software/umami

Umami is a privacy-first web and product analytics platform. Traffic, campaigns, behavior, conversions, and revenue in one place. No cookies, no surveillance, self-hosted or in the cloud.

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matomo5.14.2matomo-org/matomo

Empowering People Ethically 🚀 — Matomo is hiring! Join us → https://matomo.org/jobs Matomo is the leading open-source alternative to Google Analytics, giving you complete control and built-in privacy. Easily collect, visualise, and analyse data from websites & apps. Star us on GitHub ⭐️ – Pull Requests welcome!

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posthogdesktop-v0.61.1040PostHog/posthog

:hedgehog: PostHog is the leading platform for building self-driving products. Our developer tools – AI observability, analytics, session replay, flags, experiments, error tracking, logs, and more – capture all the context agents need to diagnose problems, uncover opportunities, and ship fixes. Steer it all from Slack, web, desktop, or the MCP.

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rybbitv2.9.2rybbit-io/rybbit

🐸 Rybbit - open-source and privacy-friendly alternative to Google Analytics that is 10x more intuitive.